S.O.U.TH.E.N.D. applied to problem solving

SOUTHEND: 
1. Situation: Problem identification (difficulties, where we are, areas of improvement).
2. Objectives: Problem definition (where we want to be, how to…).
3. University: Information, tools, etc.  available to help solving the problem.
4. Think ideas: Generate ideas
5. Evaluate them: Choose the best ideas and improve them.
6. Name the steps: Plan to implement the ideas.
7. Do them: Act on the steps to implement the ideas.

1. Situation
Think about a problem and its causes: what is it, when, where, who, why...

2. Objectives
Think what would be a way to tackle it, such as "How to..."

3. University
Find information based on experiences of others, tools that could help with a specific problem

4. Think ideas
Think about the different options that you have to solve the problem.
Don't stop with the first option but consider some more.

5. Evaluate the ideas
Think about the pros and the cons of each idea.
Consider how to improve the advantages of an idea and how to reduce its disadvantages.

6. Name the steps
Write a plan consisting of steps with deadlines to solve the problem.

7. Do them
Do the actions to implement the plan


When you have followed this process, you can obtain different outcomes:

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